Naïda
IIN Graduate (Institute of Integrative Nutrition) · Wellness Strategist · Former Senior Diplomat
Before founding NAIDA, Naïda spent years in diplomacy and international affairs, leading teams across continents, navigating complexity and communicating across disciplines, cultures and competing priorities.
That experience shaped the way she thinks: understand the full context, ask better questions, distinguish what matters from what doesn't, and turn complexity into a clear path forward.
Born in Paris and based in New York, with years in Hamburg, Washington and Milan along the way, Naïda has long been interested in the choices women make around how they feel, function, look and live.
For years, Naïda lived with debilitating chronic migraines. They reached far beyond the pain, into her skin, her hair, her moods, her work and her social life. She had access to some of the best specialists in New York, and was still left alone with the hardest part: deciding what to try, whom to trust and what to do next.
“I wanted to eliminate the frustration of navigating wellness alone, and to find a supportive space, free of judgment. When I shared my needs, goals and preferences, I didn't want experts to dissuade me or offer limited options. I wanted them to work with me, embracing creativity, flexibility and, most importantly, my bio-individuality.”
NHM
There is no shortage of information, recommendations, specialists, treatments, products and possibilities. The harder part is determining what makes sense for you.
NAIDA grew from that realization, and from conversations with women asking many of the same questions.
Today, she brings that same strategic thinking to wellness: helping women clarify what they want, make better-informed decisions and create a strategy built around their priorities, preferences and lives.
NAIDA is the private wellness-management service she wished existed when she was trying to make sense of those decisions herself.
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