Connecting the missing pieces for results that last

Wellness, with Intention.

We founded NAIDA to bring together what wellness has left scattered. Our vision is to redefine how modern well-being is managed — blending coaching, consulting, and concierge coordination into one seamless experience

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personalized nutrition and fitness coaching

The Problem

Why lasting wellness feels out of reach.

Even with access to the best doctors, leading experts, cutting-edge treatments, and premium products, true wellness remains elusive.

The challenge isn’t a lack of resources—it’s fragmentation. Health, beauty, and well-being are often approached in isolation, leaving critical gaps that prevent lasting results.

Without seamless coordination, treatments lose their impact, expert advice remains siloed, and progress becomes temporary. Sustainable transformation requires more than just high-quality care—it demands integration, alignment, and a strategy that evolves with individual needs.

At NAIDA, we bridge these gaps. By uniting every aspect of wellness into a cohesive, expertly guided experience, we ensure that results are not only achieved—but maintained.

Optimize your results with NAIDA

You take great care of yourself — but even the most disciplined routines can feel disjointed. Wellness has become fragmented, leaving you to piece together advice, providers, and products.


At NAIDA, we create the shift: from actions to lasting results.

THE CHALLENGE without NAIDA

Managing wellness on your own can feel overwhelming.

Experts often work in isolation, leaving gaps in your care.

Health, wellness & aesthetics are treated as “unrelated”.

Your old methods no longer deliver the results you expect.

It can be difficult to build on what you’re already doing.

THE SHIFT since NAIDA

We coordinate health, wellness, and aesthetics seamlessly.

Your experts remain central as we coordinate their guidance

We meet you where you are today and build on what works.

Your wellness is managed seamlessly from start to finish

We help you move forward with confidence & lasting results.

Our Philosophy

Do less. Get more — by letting us manage what matters.

With time, our bodies change, our energy shifts, and what once worked often stops working. It’s not a lack of effort — it’s evolution. The challenge isn’t knowing what to do; it’s knowing how to adjust when your needs, hormones, and goals no longer align.

NAIDA exists to bring clarity to that process. We manage what matters — refining routines, coordinating care, and connecting every element of your wellness into one intelligent system.

Because when everything moves in sync — your data, your treatments, your habits, your recovery — results stop being random. They become reliable

You don’t need to do more. You need to manage better

NAIDA handles the details so you don’t have to

Working alongside your existing providers, we build a coordinated, complementary plan, provide timely recommendations and reminders, and stay connected at every step, ensuring sustainable, integrated results

We don’t diagnose or prescribe; we design clear, intentional systems that keep every aspect of your wellness connected.

You decide. We design.

Our Founder

Before founding her wellness consultancy, Naïda spent years in diplomacy and international affairs—leading teams across continents, managing complexity with composure, and mastering the art of communication under pressure.


That experience shaped her signature approach: calm, precise, and profoundly effective.

Today, she brings that same strategic intelligence to wellness—bridging structure and intuition to help clients refine what already works and build systems that last.

NAIDA isn’t another program. It’s a partnership—led by someone who’s lived the balance between ambition and well-being, and knows how to make it sustainable.

Certified Health & Wellness Coach | Wellness Strategist | Former Senior Diplomat

Meet Naïda. the strategist behind a new era of wellness.

The Team

Rooted in New York. Connected everywhere.

NAIDA collaborates with a select network of specialists, wellness providers, and service partners — most of whom call New York home.


This city keeps us close to the newest innovations in medicine, movement, and beauty, but also reminds us that the best results come from real relationships, not trends.

Every recommendation is shaped around you — your needs, your goals, your rhythm.
We connect you only with those whose expertise aligns precisely with your priorities, ensuring each step in your wellness plan feels intentional, coordinated, and effective.

We build trusted relationships with practitioners who share our values: integrity, precision, and a human approach to care

You know who we are.

Together let’s clarify your goals, refine what’s already working, and create a structure that supports lasting results.

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