NAIDA · NEW YORK

Done with ordinary.

Private wellness management for women in midlife who expect more from the time, energy and resources they invest in themselves.

A PERSONAL INTRODUCTION

Someone thought of you.

If this card reached you, someone you trust thought NAIDA might be useful. Perhaps you mentioned a decision you're weighing, a treatment you're unsure about, or a sense that what you're doing no longer fits your life.

WHAT NAIDA DOES

NAIDA brings clarity to your wellness decisions, builds a strategy around your priorities, and helps turn that strategy into meaningful progress.

When you're weighing a treatment, a provider or a new approach.

When midlife changes what you need.

When you're investing a great deal and want to know what's worth it.

When you want someone to help you keep it moving.

You know what you want.

THE FOUNDER

Naïda Harwood-Matthews

Paris-born and New York-based, she spent years in senior diplomacy, advising leadership through complex, high-stakes decisions. She now brings that judgment to the choices women make about their wellness.

About NAIDA →

Two ways to begin.

The Wellness Audit is complimentary. Answer a few questions and receive a personalized report on what deserves your attention next.

Prefer to talk first? Book your private call, a private 45-minute conversation about what you want and whether NAIDA is the right fit.